Target Audiences

Cheryl Cole, promoting 'Messy Little Raindrops'

• Cheryl Cole is becoming increasingly known worldwide, with many connections already within European countries as a result of her success with Girlband 'Girls Aloud'. When promoting her solo album, Cheryl flew to various European countries. Her visits include her talking to press, meeting fans and appearing on radio shows. She said 'If I didn't bother to promote my first single, nobody would want to buy the album'
  
• TV advertising is another way in which Cheryl Coles album has been promoted. Short advertiPosements showing when the album was released and some of the songs featured on it are a good method of promotion as people can get to see what the album actually looks like. This makes for easy recognition when trying to purchase the album in shops or online.
  
• Polydor launched a digital campaign to promote Cheryls album that connects facebook with outdoor advertising. Billboard posters that are promoting her album have additionally been branded with a facebook link on them. This directs people to a facebook page dedicated to the album. When people go to this page a link appears on their homepage and this lets friends of the person see the album promotion as well. This is a very effective way of using modern technology to advertise and promote the release. It also targets more people as there are such a vast number of people using the social networking site.

• Cheryl Cole is a pop artist and her music generally appeals to young women. The use of technology and meeting of her adoring fans is an effective way of targeting such market. Young people are more likely to use the internet to see any advertising campaigns, so basing the large majority of her advertising online is a great way to attract this audience and convince them to purchase her album.