Video Diary Documenting Filming

Below is a video of me documenting the filming process of our music video.

Below are some photos of our group during the filming process.

First Draft Of Music Video

Below is a copy of our first edit of our music video.

Positive points

• The lip synching was mostly all in perfect timing and looked very realistic.
• The camera work is good, the still shots are perfectly still and the pan shots and zooms are smooth and overall the footage looks professional.
• The quick cuts at the start are very effective and are in time with the music, making an interesting instrumental, the matching audio and visuals looks really good.
• The transitions are very effective and make the shots merge together. This creates a smooth finish and the footage looks continuous and realistic. The dissolve effect and the way we edited some of the footage makes it appear dream like, as we intended.

Points to improve on

• Find more footage to fill in the missing instrumental areas.
• Improve some areas of lip synching, so the words match the track perfectly.
• Put some more transitions in to make the footage flow even better.
• Film more close ups to ensure our video fits Goodwins Theory as much as possible.

Below is a short video with clips of us filming the first draft of our video:

Target Audience For Our Artist

Girl we our using

to play our artist

We have decided to make a brand for our artist that will make her seem like an average teenage girl who is very down to earth and easy to relate to. The target audience for our music video and branding of our artist is females aged between 13 and 25. Most of her songs have lyrics relating to average teenage life, the songs also have an upbeat tempo and seem very light hearted which makes for easy listening.

Jose Vanders' music is not mainstream Kate Nash
pop and instead has an acoustic yet upbeat and fun feel. This has potential to target the audience we have outlined and also other people who like similar artists. Kate Nash is an example of an artist who makes similar music to Jose Vanders as she is of the same age and writes her own music that is often accompanied by piano.

Students are also part of the audience we are targeting and Jose Vanders is a student studying herself, this further adds to the relatability factor.

The audience we are targeting are often associated heavily with social networking and the internet. This means that we would be able to make use of online advertising on sites such Facebook and Myspace. Twitter is also a site in which our artist would be able to talk to fans directly, increasing popularity and awareness of the artist.

Shooting Schedule

Before we begin to film our music video we planned when we filmed each part and who we needed to be available for the filming of each section. We also needed to ensure we had the correct props and equipment so we are prepared when we went out to film on the selected dates. Below is a copy of our initial shooting schedule that outlines all of the above. We recorded and altered our shooting schedule accordingly as we encountered problems as it was saved electronically.

Shot List

Before we started to film our video, we created a shotlist to make it easier for us to plan and sequence our filming correctly. The use of this shotlist along with our storyboard and a shooting schedule ensures that we are fully prepared on the selected days for filming and we will have a very clear idea of what we need to film and when we need to film it. With all this planning, we will be able to film our video in the least time possible which is beneficial to us as we have a very limited time frame in which we can film. Below is a detailed shotlist of what we plan to do.

Practice Shots

-On the 1st of November, our group went to take some test shots in the locations that we are hoping to use for our music video. This was to see whether the lighting and camera quality was suitable enough to make our video look as professional as we want it to. All of our shots will be filmed in daylight hours, so as long as the weather conditions are the same on the days we film, our footage will not be effected by lighting. We also will not have the problems with dark grainy footage like we had last year.

-The photographs of the train track and train are examples of how we want to use a high angled shot in our video. This will be used in the fast editing at the start of the music video.


-I also took some images of one group member walking away from the camera on a path that we want to use in the video. We decided that these images looked very effective, so filming in this location would work really well.

-The autumn colours of the trees and fallen leaves gave us an idea to create a theme around this for our video and maybe even incorporate it into our ancillary tasks as well. We decided to have our artist wearing wintery clothing and also tried out an idea of kicking leaves to create a more interesting element within our video, rather than just having walking along a path.

-The autumn leaves and rural setting gave us another idea that we thought we could use as part of our digipack design. The shot of someone in our group standing by a tree links in the theme of autumn and would make all the things we produce cohesive. It is simple and minimilistic and similar to the promotional advert for Diana Vickers' new single. This is just a rough idea, we would use proper costume and choose a more suitable location and pose for the real thing.

-During the storyboarding of our music video, we decided to have a shot that was repeated for a certain part of the song that was also repeated. For this, we wanted an image of our artist singing to camera at the train station. As this is quite impractical to carry out, we thought of an alternative option whilst practicing our shots. Near to the path we want to use, is a wall that when filmed correctly looks as though it could be at the train station, without the hassle of getting to the station with all our equipment and the actress. I filmed one of the members in my group lip synching to the song against the wall and it appeared to work well. With correct editing, this would be a successful comprimise.

-We also took some rough video footage to see whether or not the shots

we were planning on paper would actually work in real life. We recorded a shot of someone walking towards the camera and it slowly zooming out as they got nearer, to see how effective it was. We did not have the real actress or a tripod, so the footage is not an accurate representation of how it will look and some of the camera work is shaky, be we got a vague idea.

-This day of shooting was a very helpful thing for us to do, as we began to develop a clearer idea of what we wanted our video to look like and decided on some important locations and made other decisions about themes and styling for the actress. By doing this as a planned activity before we got allocated the correct equipment, we could avoid losing time on filming days and we know have a clear idea of how filming will go.

Developed Draft Storyboard