Digipak Images And Initial Ideas

Above are some images we took whilst we were filming our music video. We want to use these images for our digipak design. We wanted a natural looking pose of the artist for the front of the digipak to help create a brand identity. She has delibrately been made to look natural, her clothing is casual and she has little make up on. This along with the rural setting makes for a more wholesome image that matches the music. The idea of leaning against a tree was taken from a photoshoot with pop singer Diana Vickers. (Photo to the right) The image is very unmanufactured and makes the girl look more interesting, this is the effect we want for our branding of Jose Vanders.

The images above were also taken during filming, to be used on the digipak. We want to use one for the back cover of our digipak and we had the idea of writing the song listing on path. I believe this is a good way to connect all our products together and create a brand identity. The images where bethan is on the left of side of the image I believe will be more effective to use with the song listings as there is sufficient space to put the text. The first image with Bethan turning around is more interesting and we can use this throughout the digipak or on the advert.

We were thinking of using a polaroid for the front of the digipak, here is the result of our first stage of editing:

Ancillary Tasks

We have to make two other products to accompany our music video. We have decided to make a digipak and an advertisement for the album.

We have to make sure all three products are linked together to create a sense of coherence and a brand identity. Our original idea is that we will use trains as a common theme throughout the 3 products as well as similar fonts, images and colour schemes. We plan to use an image of the artist on the front of the digipak, for easy recognition and branding. On the back of the digipak, we will place the track listing over an image we will take of our artist walking away. We want to use images of the artist in a relaxed state on the inside of the digipak, as well as a short amount of information about the artist and a short message to her fans. This adds a personal touch that we feel will help to create a nice persona of our artist and immediately make her more likeable.

Digipak

What is a digipak?

A digipak is a folded piece of card packaging that often has one or more plastic compartments which hold a CD or DVD. Digipak style packaging is often used for CD singles or special editions of CD albums. Digipak designs vary greatly and often have different amounts of folds, depending on what the contents of it are and the amount of information and imagery used. Pockets are also commonly used to store the CD.

Here are some examples of digipaks that already exist: