Branding

The branding of an artist is an important part of their success. The brand allows the artist to create a unique identity for themselves, often through the use of similar items of clothing, a certain sound or characteristic that the artist possesses. These things create a familiarity between the artist and the audience and the artist can easily gain recognition when the brand is seen in different medium, therefore increasing the success of the artist.

Lady Gaga is an example of someone who has a very strong, distinct brand. This has made her an iconic individual who has gained a huge fan base globally and a very large media presence due to the fact that she is constantly pushing the limits of her brand.

The monochrome colour schemes, lightning blot imagery, angular shaped costumes, blonde hair and sometimes obscene outfits are what has created Lady Gaga's brand. These things are what people associate Lady Gaga with and when they are seen, they are automatically associated with her. This instant recognition is what makes the obscure branding of the artist successful as she becomes a memorable figure and can easily become a talking point between people, therefore increasing the audiences awareness of her.

Because of her strong brand, Lady Gaga had the huge opportunity of branding merchandise successfully. There are a wide range of Lady Gaga based products available for fans to purchase and with each sale, her popularity and global presence increases. T - shirts a popular way artists promote themselves as they are cheap to produce, yet are very effective at selling the act. Lady Gaga has a range of t-shirts available that vary from a simple image of herself to elaborate designs incorporating different elements of her branding. The t-shirt pictured, has a monochrome theme, a trademark Lady Gaga lightning bolt and a lyric from one of her songs, making it a completely branded product. The website - http://www.ladygaga.shop.bravadousa.com/ is the official place to purchase Lady Gaga merchandise and hosts a variety of products ranging from iPhone cases to jewellery.

The same imagery is used throughout all the products and this continuity is what we hope to achieve with our ancillary products. We will link our products with images, colour schemes and fonts that will create a sense of cohesion and a brand identity for our artist.