Thursday, 13 January 2011

Intertextuality Within Our Products

Intertextuality - Ancillary Tasks

Advert:

Our advert design has used ideas taken from existing products. We studied and decided we really liked Ellie Goulding's promotional poster and also Florence and the Machine's. From Ellie Goulding's poster, we took the idea of the artists face looking away from camera, with her name overlaid upon the image. We have also used the similar rating system below the name. On Florence and the Machine's poster, they have used the same typography for the date of release as we have, creating an intertextual link.

Digipak:

The initial idea for the front of our digipak came from a photo of Diana Vickers, that was taken during a photo shoot. In the image we found, Diana was leaning against a tree and we really liked the look and feel of the image. We tried to recreate a similar effect when experimenting with digipak ideas.

The inspiration for the back of our digipak came from Eminem's album cover 'Recovery' on both the artist is alligned to the left, allowing space for in our case the track listing, and in Eminems case, the album title. The simplicity of Eminems album showed us that even basic ideas can be very strong.

Music video:

For the chorus of our song, we used the same shot of the singer against a wall. This is a common convention of music videos and an example we found to took inspiration from was 'Live Your Life' by TI, ft Rihanna. In this video, the chorus of the song is sung by Rihanna and the shot used everytime is in the same location, her dressing room. This is contrasted with the varied locations used throughout the rest of the video. We recreated this effect.

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