We have to make sure all three products are linked together to create a sense of coherence and a brand identity. Our original idea is that we will use trains as a common theme throughout the 3 products as well as similar fonts, images and colour schemes. We plan to use an image of the artist on the front of the digipak, for easy recognition and branding. On the back of the digipak, we will place the track listing over an image we will take of our artist walking away. We want to use images of the artist in a relaxed state on the inside of the digipak, as well as a short amount of information about the artist and a short message to her fans. This adds a personal touch that we feel will help to create a nice persona of our artist and immediately make her more likeable.
Digipak
What is a digipak?
A digipak is a folded piece of card packaging that often has one or more plastic compartments which hold a CD or DVD. Digipak style packaging is often used for CD singles or special editions of CD albums. Digipak designs vary greatly and often have different amounts of folds, depending on what the contents of it are and the amount of information and imagery used. Pockets are also commonly used to store the CD.
Here are some examples of digipaks that already exist:
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