Wednesday, 30 June 2010

What Is A Music Video?

What I think a music video is:
-A video promoting an artist's song
-Visual accompaniment
-Reperestation of the artist
-Can tell a story
-Relates to the lyrics in the artist's song

Andrew Goodwin -
"Music video is not primarily a commodity form, but a promotional one"

Common Key Features:
-Song - Single
-The artist singing
-Dancing
-Lip synching
-Product placement
-Mise-en-scene
-Instruments
-Telling a story
-Opposite sexes, wide audience appeal

Three Categories Of Music Videos:
-Narrative based
-Performance based
-Concept based

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