Intertextuality Within Our Products

Intertextuality - Ancillary Tasks

Advert:

Our advert design has used ideas taken from existing products. We studied and decided we really liked Ellie Goulding's promotional poster and also Florence and the Machine's. From Ellie Goulding's poster, we took the idea of the artists face looking away from camera, with her name overlaid upon the image. We have also used the similar rating system below the name. On Florence and the Machine's poster, they have used the same typography for the date of release as we have, creating an intertextual link.

Digipak:

The initial idea for the front of our digipak came from a photo of Diana Vickers, that was taken during a photo shoot. In the image we found, Diana was leaning against a tree and we really liked the look and feel of the image. We tried to recreate a similar effect when experimenting with digipak ideas.

The inspiration for the back of our digipak came from Eminem's album cover 'Recovery' on both the artist is alligned to the left, allowing space for in our case the track listing, and in Eminems case, the album title. The simplicity of Eminems album showed us that even basic ideas can be very strong.

Music video:

For the chorus of our song, we used the same shot of the singer against a wall. This is a common convention of music videos and an example we found to took inspiration from was 'Live Your Life' by TI, ft Rihanna. In this video, the chorus of the song is sung by Rihanna and the shot used everytime is in the same location, her dressing room. This is contrasted with the varied locations used throughout the rest of the video. We recreated this effect.

Digipak Analysis

Front Cover:

First page of inside:Second page of inside:

Back cover:

Final Digipak

Here is our final digipak design:

Front cover: First page of inside of digipak:

Second page of inside of digipak:

Back page of digipak:

Digipak Development

• This is the image we have chosen to use for the front of our digipak:

• The first idea we had was a polaroid, this was the result

We decided to reject this idea as it resulted in some white space on the square of the digipak and we didnt think it looked very effective.

Secondly, we surrounded the image with a border. We filled the white space with an orange colour, we thought this colour was appropriate as it fits the autumnal theme the picture and video has, as well as the coppery colour of our actresses hair


We also used a purple colour, but in the end decided the only thing about this we liked was the font. The end result was not as professional looking as we'd hoped, but we can take the font and use this with our next idea.

After this, we edited the photo so it looked more stylish and modern, as we felt previously it looked a bit old fashion and that would not appeal to our target audience. Here is an image of us editing the photo.

• We edited the photo and used a filter called 'Diffused glow' We then cropped the photo so only the girls face was showing, we felt the image would be stronger without the tree and scenic backdrop. I feel the simple image of a face is more conventional for an album cover for a solo artist as the majority of covers I have analysed have all followed this rule.
  
  This was the final outcome:

Digipak Images And Initial Ideas

Above are some images we took whilst we were filming our music video. We want to use these images for our digipak design. We wanted a natural looking pose of the artist for the front of the digipak to help create a brand identity. She has delibrately been made to look natural, her clothing is casual and she has little make up on. This along with the rural setting makes for a more wholesome image that matches the music. The idea of leaning against a tree was taken from a photoshoot with pop singer Diana Vickers. (Photo to the right) The image is very unmanufactured and makes the girl look more interesting, this is the effect we want for our branding of Jose Vanders.

The images above were also taken during filming, to be used on the digipak. We want to use one for the back cover of our digipak and we had the idea of writing the song listing on path. I believe this is a good way to connect all our products together and create a brand identity. The images where bethan is on the left of side of the image I believe will be more effective to use with the song listings as there is sufficient space to put the text. The first image with Bethan turning around is more interesting and we can use this throughout the digipak or on the advert.

We were thinking of using a polaroid for the front of the digipak, here is the result of our first stage of editing:

Ancillary Tasks

We have to make two other products to accompany our music video. We have decided to make a digipak and an advertisement for the album.

We have to make sure all three products are linked together to create a sense of coherence and a brand identity. Our original idea is that we will use trains as a common theme throughout the 3 products as well as similar fonts, images and colour schemes. We plan to use an image of the artist on the front of the digipak, for easy recognition and branding. On the back of the digipak, we will place the track listing over an image we will take of our artist walking away. We want to use images of the artist in a relaxed state on the inside of the digipak, as well as a short amount of information about the artist and a short message to her fans. This adds a personal touch that we feel will help to create a nice persona of our artist and immediately make her more likeable.

Digipak

What is a digipak?

A digipak is a folded piece of card packaging that often has one or more plastic compartments which hold a CD or DVD. Digipak style packaging is often used for CD singles or special editions of CD albums. Digipak designs vary greatly and often have different amounts of folds, depending on what the contents of it are and the amount of information and imagery used. Pockets are also commonly used to store the CD.

Here are some examples of digipaks that already exist:

Video Diary Documenting Filming

Below is a video of me documenting the filming process of our music video.

Below are some photos of our group during the filming process.